Yesterday I was sent a link to an incredible and epic thread, which a meta-mob of auto enthusiasts formed to mete out rapid Internet justice on a car parts thief who had been preying upon them.
It all started in the parking lot of Toronto's Yorkdale Mall. While the victim was at work, someone stole a specialized front lip from his car, an Acura TSX, in the middle of the day, using his own car to block what he was doing. The victim went to mall security, got video of the crime, but because the thief took the plates off his car, and there are no witnesses, the police said there was nothing they could do.
Frustrated by this lack of action, the victim turned to the TSXClub.com site, a forum for Acura TSX owners. He started the thread in the early hours of May 21st 2009.
As a bit of background, forums online are one of the largest and most vibrant elements of social media, and automotive forums tend to have a character and class all of their own. What is particularly interesting in this case is the not only way the forum responded, but also automotive forums of all kinds right across the web.
Immediately a suspect emerged, as one of the members recognized the car in the security video as being almost identical to photos of a car posted by another user of the site. At first people were hesitant to point fingers, but when the user tried to defend himself with a poorly written reaction, intense scrutiny started to fall on the suspect.